Ethical Social Media ,week (1-5) All Quiz Answers with Assignments.

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Ethical Social Media


week 2 Assignment:

PROMPT

Use the Twitter handle provided (e.g. @dhutchman) to search and access the profile.



week 4 Assignment:

PROMPT

Based on the data analytics you have been given, what are your audience characteristics?

Note: these are the facts that can be drawn rather than interpretations.


There was a time when this kind of analysis was a painstaking and time-consuming process that all-but required you to hire an agency to help you complete it if you wanted to be sure the information you were getting would be useful and properly sourced. The pace of campaigns has also ramped up, therefore making it difficult to keep up with conventional methods. Thankfully the age of digital and social media analytics has also made gathering the information you need more efficient.The analytics tools we now have access to have sped up research and data collection significantly. What would have taken months of work before can be completed in a few clicks- whether its data on your own audiences or if you’re keeping track of your competitors’ performance.This is not to say that agencies have been made obsolete. On the contrary, a combination approach can be the best method to collect as much valuable information about your audiences as possible.On the other hand, agencies are always looking to keep up with client demands and deliver the best actionable data possible. With multiple clients running an increasing number of campaigns simultaneously, digital audience analysis seems the only way to go.



PROMPT

What sort of logical scenarios could be made from these characteristics? What is your reasoning?


Scenario-based development and test processes are a promising approach for verifying and validating automated driving functions. For this purpose, scenarios have to be generated during the development process in a traceable manner. In early development stages, the operating scenarios of the item to be developed are usually described in an abstract, linguistic way.Within the scope of a simulation-assisted test process, these linguistically described scenarios have to be transformed into a state space representation and converted into data formats which can be used with the respective simulation environment. Currently, this step of detailing scenarios takes a considerable manual effort. Furthermore, a standardized interpretation of the linguistically described scenarios and a consistent transformation into the data formats are not guaranteed due to multiple authors as well as many constraints between the scenario parameters. In this paper, the authors present an approach to automatically detail a keyword-based scenario description for execution in a simulation environment and provide a basis for test case generation. As a first step, the keyword-based description is transformed into a parameter space representation. At the same time, constraints regarding the selection and combination of parameter values are documented for the following process steps (e. g. evolutionary or stochastic test methods). As a second step, the parameter space representation is converted into data formats required by the simulation environment. As an example, the authors use scenarios on German freeways and convert them into the data formats OpenDRIVE (description of the road) and OpenSCENARIO (description of traffic participants and environmental conditions) for execution in the simulation environment Virtual Test Drive.


PROMPT

Outline a social media strategy to support the development of the business over the next 6 months. It should be designed to engage the audience you have described.

Include:

  • your communication strategy and the reason you chose this. (5 points)
  • which social media platforms you will target and why. (5 points)
  • the type of user engagement you want and how you will facilitate it. (5 points)
  • an iterative approach which adjusts to the engagement you receive and feeds into development. (5 points)
  • the overall quality and level of thought that has gone into the strategy. (10 points)

You may or may not find it easiest to present your strategy on a 6 month timeline.

You can use bullet points if you wish.

Approx 500 words business

1.Social Media Strategy Template (Word or Excel) you can use to quickly and easily document your entire        strategy.
2. Social Media Strategy Checklist to make sure your strategy is complete.
3. Social Media Content Calendar. Keep track of when your content is publishing and help your team work       ahead.
4. Free Social Media Strategy eBook: With foreword from Jay Baer.
5. Google Analytics Custom Reports. In just a few clicks, build custom reports in Google Analytics to track        in coming social media referral traffic.









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