Introduction to Typography,week (1-4) All Quiz Answers with Assignments.

Introduction to Typography

Week 2 Assignment:


Give your research a descriptive subtitle. (Hint: Look at the titles of this week's lectures for inspiration.)

A stepwise process can be followed to draft the appropriate title. The author should describe the paper in about three sentences, avoiding the results and ensuring that these sentences contain important scientific words/keywords that describe the main contents and subject of the paper


Paragraph 1: Briefly discuss your typeface’s history. Include its designer, the year it was designed, 
and the historical and technical context out of which it emerged.

1400’s: Guttenberg invented movable typefaces, giving the world a cheaper way to obtain the written word. Up until this point, all written materials were done by hand, and were very costly to purchase. Guttenburg also created the first typeface, blackletter – it was dark, fairly practical, and intense, but not very legible.
1470: Nicolas Jenson created Roman Type, inspired by the text on ancient roman buildings. It was far more readable than blackletter, and caught on quickly.
1501: Aldus Manutius created italics – a way to fit more words onto a page, saving the printer money. Today, we use italics as a design detail or for emphasis when writing.
1734: William Caslon created a typeface which features straighter serifs and much more obvious contrasts between thin and bold strokes. Today, we call this type style ‘old style’.
1757: John Baskerville created what we now call Transitional type, a Roman-style type, with very sharp serifs and lots of drastic contrast between thick and thin lines.

1780: Firmin Didot and Giambattista Bodoni created the first ‘modern’ Roman typefaces (Didot, and Bodoni). The contrasts were more extreme than ever before, and created a very cool, fresh look.
1815: Vincent Figgins created Egyptian, or Slab Serif – the first time a typeface had serifs that were squares or boxes.
1816 William Caslon IV created the first typeface without any serifs at all. It was widely rebuked at the time. This was the start of what we now consider Sans Serif typefaces. During this time, type exploded, and many, many variations were being created to accommodate advertising.
1920’s: Frederic Goudy became the world’s first full time type designer, developing numerous groundbreaking typefaces, such as Copperplate Gothic, Kennerly, and Goudy Old Style.
1957: Swiss designer Max Miedinger created Helvetica, the most loved typeface of our time. This was a return to minimalism, and many other simplistic typefaces such as Futura surfaced around this time period.


Paragraph 2: Describe the physical features of your typeface, using the terminology introduced in the videos. Please be sure to include at least one term.

Typography is absolutely everywhere. Just look at your phone, a billboard, your coffee cup, or even the different styles used in this blog post. Every font, letter, and character arrangement plays a part in determining how a message is conveyed.


Include a list of sources consulted and/or quoted for this research. A list of links is fine.

Week 3 Assignment:

Week 4 Assignment:


Review your research and consider the connotations of your typeface. What feelings, mood, time period, and ideas does it conjure up? If your typeface were a person, what kind of personality would it have? Jot down some of these ideas as a few sentences in the space below.

This is certainly true when it comes to brand and logo design, where creative experts attempt to convey multiple complicated messages, ideas and values in the simplest form possible.
While most people are familiar with the concept of colour psychology, and how certain shades can make us think and behave differently, what you may not know, is that we’re also affected by font psychology. Our associations with different inspirational typography trigger powerful ideas and emotions. For companies, this means that choosing the right typography in logo design could help you to fill the gaps in your brand personality.
Whether designing a logo with a typeface that’s serious and sober to define a “formal” brand, or choosing something more upbeat and edgy, fonts can be key to effective brand recognition. Once you understand that each font has its own distinct characteristics, and you clarify what those are, you can choose the options that share the features that best represent your business.

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