Digital Business Models, week (1-4) All Quiz Answers with Assignments.

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 Digital Business Models




Week 1 Assignment :

PROMPT

Break down the car maker business into the elements of the business model: create, deliver, capture and defend. Address both the traditional and the proposed digital business model. Keep the full answer to 500 words (+/- 20%).

Firms across all industries are embracing internet-based digitization strategies to expand or improve their business. In many cases, though, internet-based businesses pursue customer growth ahead of profits. The path to profitability, which is a core element of a business model, should not be an afterthought. A well-designed business model balances the provision of value to customers with the capture of value by the provider. The elements of a business model and the dynamic capabilities that help design, implement, and refine a model for an organization and its business ecosystem are reviewed. The article then translates these concepts with respect to key organizational design decisions such as that of licensing versus practicing an innovation, insourcing versus outsourcing, and building a business ecosystem. 

The pace of technological and business innovation seems to have accelerated in recent decades, with the result that sustainably profitable business models are harder than ever to craft. The Internet in particular enables the creation of new types of businesses and allows them to achieve global reach almost instantly. Traditional definitions of “an industry” are becoming outdated as digitization and networking drive convergence across numerous formerly separate realms of activity including banking, IT, advertising, social media, print, broadcasting, timekeeping, mapping, and insurance.


Week 2 Assignment :

PROMPT

Describe the mechanism by which asymmetric business models work and give four (4) examples, showing how the mechanism applies to them. Use two (2) examples mentioned in the course and two (2) examples not mentioned in the course. The chosen examples from outside the course are encouraged to be found outside the internet industry. Word count of full submission should be 500 words (+/- 20%).

To put it simply, it says to grow companies could either…

1.diversify, which means branch out into new markets by investing their profits into that new market,
and try to turn that new market into a source of profits in its own rights; or…
2.grow asymmetrically, which means branching out into a new market with the intention of not turning 
huge profits within that new market, but rather to drive profit in the core market.

Two examples that illustrate the point:

1.Apple creating the app ecosystem to sell more mobile devices (core business: hardware).
2.Google disrupting industry after industry with heavily subsidized offerings to capture
data and ultimately play out more ads (core business: ads).


Week 3 Assignment :

PROMPT

Describe four (4) different types of app developers. Break it down into general characteristics, goals and motivations. It is suggested you use your own words to shortly describe each of the types, meaning it will not be sufficient to only imitate and copy the descriptions provided by the video material of the course. Word count of full submission should be 500 words (+/- 20%).


Native apps

Such apps are developed for a single mobile operating system exclusively, therefore they are “native” for a particular platform or device. App built for systems like iOS, Android, Windows phone, Symbian, Blackberry can not be used on a platform other than their own. In other words, you won’t be able to use Android app on iPhone.



Hybrid apps

They are built using multi-platform web technologies (for example HTML5, CSS and Javascript). So-called hybrid apps are mainly  website applications disguised in a native wrapper. Apps possess usual pros and cons of both native and web mobile applications.


Web apps

These are software applications that behave in a fashion similar to native applications. Web apps use a browser to run and are usually written in HTML5, JavaScript or CSS. These apps redirect a user to URL and offer “install” option by simply creating a bookmark to their page.


Business apps

Also referred to as productivity apps, they holds the second place with the considerable 10% share. Modern-day smartphones are capable of performing many complex tasks on the run.


Week 4 Assignment :

PROMPT

Choose one of the following companies: Nike, Paypal or Withings.com. Research the chosen company in terms of their developer offering. (Hint: You can often find more information about what the company is offering to developers by visiting developer(s).companyname.com (or similar address)). Finally, describe how the chosen company is using developers to createdelivercapture and defend value. Word count of full submission should be 500 words (+/- 20%).



Withings manufactures smart watches and fitness trackers, including the Activité, an activity tracking watch which was the first smartwatch to resemble a traditional wristwatch. It has no buttons and is controlled from a phone app, compatible with both iPhone and Android. It can track the user's sleep, swimming, walking and running automatically.It also incorporates weight, heart rate, and body mass data from Withings' wireless scales, like the Smart Body Analyzer.


The company also manufactures the Activité Steel which is made of stainless steel with chrome hands and a silicone strap.Other models include the Activité Sapphire and the Activité Pop.One of the users of Activité is former French president François Hollande.


Withings began selling its Pulse O2 in the summer of 2013. The product was upgraded in 2014 to include additional features such as the pulse oximetry measurement (SPO2) and the wear-it-your-way form factor, and the name was changed to Ox.The Pulse contains a pedometer, heart rate monitor and blood oxygen reader, and can connect to othert Withings devices such as the Smart Body Analyzer scales and blood pressure monitor. The Pulse is the only such device that does reflexive measurement, so users do not need to clip their finger for the SPO2 measurement. Withings Go was released in 2016 and is an activity tracker that can be clipped or hung on belts, or worn on the wrist with a silicone strap.

























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