Digital Transformations, week (1-4) All Quiz Answers with Assignment.

Digital Transformations

week 1 Assignment :


Use the disruptive innovation framework to comment on the potentially disruptive impacts of massive open online courses (MOOCs) like Coursera on graduate programs of traditional universities and institutions of higher learning. It may be useful to situate your response in the context of a specific graduate program like the MBA or a MS in Technology Management. Please detail all assumptions and data that inform your response. Please respond to the following specific questions:

(a) Is there any evidence of an over-served market, or market where the universities are adding features to their product faster than the ability of their customers to absorb these features? That is, is there any evidence that customers are less willing to pay for the graduate program relative to the past? Provide at least two points of evidence. In doing so, please list what your conceptualization of the "product" and "customer" is in this context. (6 points)

(b) Is this a low-end disruption? List two performance characteristics of the disruptor (online education) that contrast with the incumbents (traditional colleges and universities)? In doing so, please list what your conceptualization of "product performance" is in this context. (6 points)

(c) List at least three untapped customer needs in the market that the disruptor (MOOCs) addresses? (6 points)

1.Classrooms, lectures and textbooks are giving way to innovative new teaching methods.

2.One of the major advancements is digital distribution, which means students can experience more personalised content and

 enjoy greater access to university courses.

3.As a result of disruption, traditional universities face increasing competition from new, digitally driven education

providers entering the market

week 2 Assignment :

  1. List two differences between a pure-play platform model and a pure-play merchant model. (2x3 = 6 points)

Pure merchants take full control over all parameters of the final sale (e.g. price) to consumers. By contrast, 
pure two-sided platforms leave that control entirely to sellers and simply determine buyer and seller access to 
(or affiliation with) a common marketplace.


2. List any three factors that shift the choice of an online business between a platform and merchant model. (3x2 = 6 points)

1.Connection: how easily others can plug into the platform to share and transact.

2.Gravity: how well the platform attracts participants, both producers and consumers.

3.Flow: how well the platform fosters the exchange and co-creation of value.

week 3 Assignment 1 :


Research studies on the organizational benefits of ERP present such a wide range of results that many companies struggle to identify which values are most realistic and attainable. For example, one renowned research organization indicates that inventory levels can be reduced up to 24% with an ERP implementation, while another research firm states that inventory levels could potentially be reduced as much as 75%. In many other instances, organizations failed to realize any benefits.

List four organizational factors that contribute to this discrepancy in potential benefits of ERP implementations across firms. (4 x 3 = 12 points)

1. Cost Should be the Biggest Factor The best ERP system is one that meets your anticipated requirements now and in the future — and it may not be the cheapest option.Your return on investment (ROI) will depend on the overall value derived from your ERP over time.

2. Selection Should be Entirely Managed by the IT Department It’s imperative that your ERP selection team includes stakeholders from your key business operations in addition to your IT 

department. In addition, make sure to speak to the personnel who will use the software on a daily basis. Their needs and wants should be a top concern, as their ability to use the system will ultimately decide if it’s a success or a failure.

3. Selection Should be Entirely Managed by Consultants Consultants aren’t a replacement for your internal teams who work with your existing systems on a daily basis. A consultant will likely have a better understanding of the software and even your industry, but your own employees play 

a critical role by applying their knowledge of your company to ensure a successful ERP selection project.

4. The More Functionality, the Better Many organizations can become more successful by simply streamlining operations. The takeaway is not to be dazzled by software that has countless capabilities. Instead, focus on the solution that addresses each of your business’s actual needs.

5. The Research Phase Ends When You Contact a Vendor Your ERP software choice may seem like the perfect fit on paper, but will it meet your needs in the  real world? It’s always a good idea to get live demonstrations of your critical processes or a software trial before signing any long-term deal.

Unfortunately, failed ERP implementations and buyer remorse are far too common.

week 3 Assignment 2 :


A IT portfolio of a consumer goods manufacturer reads thus: 6% informational investments, 24% transactional investments, 50% infrastructure investments and 20% strategic investments. This is in contrast to corresponding industry averages of 15%, 15%, 60% and 10%. Further, the company’s cost of operations and supply chain management is significantly higher than the industry average.

week 4 Assignment 1 :


In August 2010, Samsung announced a “Free the TV” apps contest, where it offered prizes between $1,000 and $200,000 each, plus a 3DTV, Blu-ray player and starter kit for each of the 14 winners in the contest. The goal of the contest was to attract independent developers to write and submit apps for Samsung’s HDTV-based App Store. Even though Samsung is one of the leading manufacturers of HDTVs and makes a lot of money in selling this high growth item, why did it choose to make this substantial investment in offering prizes to developers? Draw on the concepts and frameworks presented so far in the course to inform your answer. (6 points)

The Samsung Free the TV Challenge seeks to spur the development of converged apps that enable seamless interaction and new home entertainment experiences between Samsung Smart TVs and other devices. Samsung is offering more than $225,000 in cash and prizes to the winners. Winners will be awarded based on the overall visual appeal of the app on each screen, the quality of the idea,

 and the functional implementation. Developers retain ownership of their applications and may charge for them or provide them for free. 

The Free the TV Challenge is open to individuals and teams of individuals who are residents of the 50 United States and the District of Columbia, as well as organizations domiciled in the 50 United States and the District of Columbia. Developers must download and use the Samsung TV App SDK 2.5 to develop their applications. Samsung has partnered with MOVL, a winner of the 2010 Free the TV Challenge, to provide developers with optional resources to support multi-device operability. The MOVL Connect

 Platform provides several resources for connecting multiple devices, including APIs for Flash (AS2/AS3), JavaScript, iOS, and Android. For more information, visit

The current Samsung Free the TV Challenge follows on the success of the 2010 challenge, which coincided with the release of the first Samsung TV App SDK for our industry-leading line of Smart TVs and Blu-ray devices. The Free the TV Challenge aims to build lasting relationships between software developers and Samsung, to advance the applications ecosystem and encourage the creation of immersive experiences.

week 4 Assignment 2 :


Overview: In this assignment, you will evaluate the disruptive impact of technology-led innovations on business models, products, and services. You will draw on your learnings in this course to identify a technology-led business model and its disruptive effects on a specific industry.

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