The fundamentals of hotel distribution, week (1-4) All Quiz Answers with Assignments.

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 The fundamentals of hotel distribution



Week 1 Assignment:

PROMPT

Assess the three proposed scenarios. In each case you should estimate the resulting increase in profitability, and try to explain the reason for differences between these three figures.

Now, more than ever, revenue management is the cornerstone of running a successful, profitable, hotel. The increase in available data and ways to track and analyse it may seem like it has complicated the industry, but it also provides a wealth of new opportunities for your business to turn a profit.


PROMPT

How could you make the three different alternative scenarios more realistic?

The most successful hoteliers are savvy operators who continually look for ways to learn and improve the way they do things, gaining an edge over the competition. But only a small percentage of independent hoteliers use revenue management strategies and thus limit their revenue-generating potential.


PROMPT

Recommend which scenario your GM should focus on to better satisfy the owner? Explain your reasoning.

The best strategies are based on the understanding that hotel pricing is fluid, and can change from one day to the next. This is why you should never be afraid to increase your rates. Customers actually expect increases over time – most businesses where consumers spend money are varying their prices based on demand and shifts in costs. Effective hotel revenue management strategies can also help hoteliers: Better manage resources Protect against rostering too many staff during slow periods Ensure adequate numbers of staff are working during the busiest times With all this in mind, revenue management can drive the entire business plan when implemented effectively. Your hotel distribution strategy is also a vital part of your revenue management plan. Make sure you are on the internet distribution channels that promote your destination online. They have strong marketing power and can put your hotel in front of many customers you can’t contact directly.


Week 2 Assignment:

PROMPT

Develop an opinion on whether you think it would be beneficial for a hotel to distribute itself through Amazon’s new service?

Yes it beneficial for an hotel to distribute itself through Amazon new service because Amazon has the potential to control any market that it chooses to enter


PROMPT

Highlight and explain to an unknowledgeable reader three major advantages of adding Amazon as a distribution partner. 

1. Amazon is the terms use in disruption of hotel distribution. Amazon help to know the details of an hotel

 2. Amazon has the potential to control any market that it chooses to enter. if Amazon chooses to scale this initiative it could potentially have a highly disruptive effect on how the overall hotel distribution market work.


PROMPT

Highlight and explain to an unknowledgeable reader three challenges with using Amazon as a distribution partner. 

it has a highly disruptive effect on hotel distribution


Week 3 Assignment:

PROMPT

Critically evaluate Paid Search Engine Marketing as a marketing technique to help sell your packages within the next few weeks. Outline and explain three advantages and three limitations of using this technique in this highly specific situation.

Advantages of paid search engine marketing : It is easy for a advertiser to set up most accounts an is not time consuming Secondly your advertisement will be distributed to many different media platforms Lastly you have full creativity over your advertisement. Disadvantages of paid search engine markets Your company is at a lose if no one buys your items and you have to pay for advertising Secondly once your budget run out your advertisement will disappear Lastly the price of paid engine markets is not always the same


PROMPT

Critically evaluate Email Marketing as a marketing technique to help sell your packages within the next few weeks. Outline and explain three advantages and three limitations of using this technique in this highly specific situation.

Three advantages of email marketing are: As a advertiser it is easy to setup an email and not as time consuming as other marketing medias Secondly email marketing is not expensive making it more profitable for an advertiser. Lastly email marketing send messages directly to the intended person. Three disadvantages of email marketing: If the design of your advertisement is not well structured it will not rich many media platforms. Secondly some customers get tired of seeing your advertisement pop up on there screens especially if it is not entertaining. Lastly some email do not get delivered if they are to big.


PROMPT

Critically evaluate daily deal affiliates such as GroupOn as a marketing technique to help sell your packages within the next few weeks. Outline and explain three advantages and three limitations of using this technique in this highly specific situation.

Three advantages of daily deal such as group On as a marketing technique: It is a cheap way for a small company to advertise. Secondly using this kind of advertising you can minimize your investment cost to help prevent a big lose. Lastly people love getting products at a discount this makes it easier for a company to help sell more of their products. Three disadvantages daily deal such as group On as a marketing technique: Some company's may have to sell their products way below the normal price causing them to make a big lose. Secondly daily deals attract people looking for good items at low prices to buy and resell this would give them a profit and leave you at a lose Lastly customer would be expecting low prices for the items an may not want to but the same item at a higher price.


Week 4 Assignment:

PROMPT

Based on what you have learned in this module, what do you think should be the hotel's three priorities in order to generate additional business from its OTA partner? 

Content -> Descriptive content includes static image files , hotel information and vedios . This the first thing that attracts someone to look for availability in your hotel User reviews-> Depicts the feedback customers have for your hotel which may pinch or drive the customer away availability & competitive rates - The customer these days would do a comparison and see where gets the value for his spending's.

























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