From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories, All coursera Quiz With Answers

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 From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories


Week 4 Assignments :

 



Brand Personality Analysis 


Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys
Campaign Concepts A campaign concept ties together all elements of a campaign—it's a hook or idea that convinces your audience that now is the time to take action. Concepts give your audiences something to care about and a message to get behind. Without them, audiences might not understand what action you're asking them to take or why
Production Brief The video production brief is a document that you can send out to various agencies with the objectives of the project. They will use that document to pitch against. There are two key benefits to creating one of these prior to speaking to agencies.


week 5 Assignment : 

















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