English for Media Literacy



Review the features of traditional media and social media (Videos 1 and 2). Write down some of your ideas about how these types of media are different from each other. These are your notes, and you can use them to help write your paragraph.

Then, review comparative adjectives (Video 3). Look at your notes from Videos 1 and 2, and try to find some differences between traditional and social media that you can describe with comparative adjectives.

Now you are ready to write one paragraph (at least 5 sentences) comparing traditional media and social media. You can talk about both the similarities and the differences. Be sure to accurately use a variety of comparative adjectives (minimum of 3 comparative adjectives).

In the past, traditional forms of media were the only ways you could get your message out to the public. But in today’s digital landscape, there are a variety of new methods for reaching a mass audience. Traditional media refers to forms of mass media that focus on delivering news to the general public or a targeted group of the public. Traditional forms of media include print publications But we know that newspapers and magazines are slower. Because they have to be printed. Social Media is the websites and applications, or apps, that allow you to create and share media messages with other people. These sites, or apps, allow users to create content, which is the pictures, text or video that make up a media message. Social media posts are generally shorter, usually meaning they take less time to put together, and can be published immediately. Traditional media and social media have the biggest positions in media era, and that’s why our life is better, richer and colorful.


Written Analysis of Advertisement


First, you will briefly describe the ad. Think about the following questions:

  • Was a product or service being advertised?
  • What was the product or service?
  • Was the advertisement a print, radio, television, or internet ad?
  • Describe what you saw and/or heard.

Next, you will analyze the ad by answering the five questions necessary for analyzing media messages:

  1. Who created the message that is being sent?
  2. What techniques were used to attract my attention?
  3. How might other people understand or interpret this message differently from me?
  4. What points of view and values are included or omitted from this message?
  5. Why was this message sent?

Remember to order adjectives correctly and use intensifiers when appropriate.

(See the Sample Answer in the Reading before this assignment.)

This shop was being advised before. There was different products, but sometimes you can ask this shop about seaching a services for help. This advertisement was a print, television and on a bilboard. Actually, I have heard very little about this store. I only know that they sell construction tools and materials there. This advertising message was made by a 220 volt company. The most important way to attract attention is the contrast of yellow and red colors. Yellow is the title color for the company. This is the right advertising move. It gets enough attention. The red ribbon symbolizes the opening of a new store. There is a red price tag above it ("-10%"). Red connects meaning. We can understand that the discount was created in connection with the opening of the store. It is written in large letters under the company logo. To tell the truth, it is difficult to interpret this message other than the opening of the "Everything for renovation at home" store. I think there is an unambiguous meaning here. The advertisement looks concise. Everyone can form for themselves the picture they want to see. There is no definite opinion here. The message was sent to draw attention to the new store. This place needs promotion. People from this residential area will know where to turn in case of renovation


Reviewed Media Bias
  1. Describe the article or video. What kind of source is it? Who is mentioned in the story? When did the situation happen? What happened?

2. Try to identify the type of bias that you see:

  • bias by omission
  • bias by placement
  • bias by spin

3. Explain why you think it is this type of bias. What information or point of view might be missing? Is the placement of this article or video appropriate? Do you see any biased language that might influence your opinion?

Model Response:

I watched the television news for my city. At the very beginning of the program, one of the people in the TV studio said that they had important news about keeping children safe. I thought, wow, I really must see this because I want to keep my children safe.

So I waited for this news story. I had to watch some advertisements before the story. When I finally saw the story, it was about how to protect your children from strangers who want to take them. There was a video of a person who tried to take someone’s child, but other people helped prevent this. Then there was an interview with a police officer.

I think this story is bias by placement. They try to make me think it is an important story by talking about it at the beginning of the news. Of course children are important. But I know that the situation they talk about is very uncommon. In my country, if someone tries to take a child, it is usually not a stranger. By placing the story at the beginning of the news, they take a situation that is not very common in my society and make the danger seem more common than it really is.


In social structure, media has distinct place to form image about significant political and social issues. Media coverage has major impact on public when it characterises the whole event and provide reliable information about numerous issues such as environment, technology and risk. Media is considered as a potent source of information and opinion for readers through newspapers, magazines, television, radio and the internet. Various studies have exposed that the public increases their knowledge base about science from the mass media. Therefore, it is important to scrutinise the injustice and misrepresentation of media coverage of serious issues.



Think about how the different groups that you are a part of are shown in the media in your country. How does the way they are shown affect you? Do they make you think differently about yourself? If you need to, review video 8 to get ideas.

Be sure to review transitions (Video 7). Try to find some places to insert transitions to better organize your thoughts and ideas. You will need to use at least two transitions in your paragraph.

When you are ready to write, be sure to write at least five sentences.

In Belarus, only the interests of "Lukashenka's gang" are represented in the state media. The interests of all others are ignored. In addition, independent media that reflect the interests of more different groups are repressed. Moreover, journalists are sent to prison, beaten while fulfilling their professional duties. Therefore, now, the media in Belarus are practically destroyed.

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